You may not immediately think of XR technologies when you think of Nestlé, who are more likely to conjure the idea of chocolate milk and bottled water than virtual reality. But in this episode, their immersive technology lead Richard Hess makes a convincing case for why even a food supply company can get a big ROI from investing in immersive tech.
One example is how their Nestlé Professional brand is using AR to supply their sales force with a powerful-yet-nimble marketing tool. Rather than having to hire a few people to cart around industrial coffee machines, AR allows their sales people to showcase products – in scale – to vendors digitally.
Listen to the episode and subscribe on Apple Podcasts or Google Play, or check out the full transcript on the XR for Business website.
