Welcome to the XR era
We’re about to see the largest transformation in human history. Virtual, augmented and mixed reality (together “extended reality” or “XR”) are set to disrupt enterprise across nearly aspect of modern life, including healthcare, retail, marketing, manufacturing, engineering, training and education.
There are now over two billion AR-enabled devices in the world. You probably have one in your hand right now. Over the next few years, we will experience a major shift in human communication from 2D to 3D as we move from mobile phone devices to wearable glasses technologies. At MetaVRse, we’re building the web-based engine that will make it possible for everyone to create content for this emerging medium.
Virtual Reality (VR)
Virtual reality is an artificial digital environment that completely replaces the real world. When you put on a VR headset, everything you see has been generated by a computer. However, the concept is becoming increasingly complex and nuanced as the boundaries between virtual reality and augmented reality blur, and the two modes merge at various points of the “immersive spectrum.”
Augmented Reality (AR)
Augmented reality is the overlay of digital content on top of your current view of the real world. This can either be experienced through wearable “smart glasses,” or mobile devices such as smartphones and tablets. While there are currently many companies actively developing AR wearables, but the technology is still evolving. As a result, the most pervasive AR applications are those designed for handheld devices.
Mixed Reality (MR)
Mixed reality enables you to interact with and manipulate both physical and virtual items and environments, using next-generation sensing and imaging technologies. It provides the ability to mash the real world together with imaginary places, breaking down basic concepts between real and imaginary, offering an experience that can change the way you communicate.
5 Billion 3D-Enabled Devices Globally
Computers
2B Devices
Tablets
1.5B Devices
Android
>1B Devices
Apple
725M Devices
Virtual Reality
<15M Devices
Mixed Reality
<15M Devices
Why XR?
Commerce
- +200% time spent on the eCommerce platform
+20 to 85% sales conversion depending on product category
- -80% in product returns
Marketing
- 25X higher click-through-rate (CTR)
- 10X higher engagement times
- 25% higher conversion rates
Training
- 70% increase in retention rates
- 1.9X increase in visual attention
- Up to 90% reduction in training related costs
- 90+% reduction in training time
- 20% increase in efficiency with AR training
- 80% reduction in design validation time
- 90% greater accuracy on service repair tasks
Want to learn more about XR?
A Global Resource Guide to XR Collaboration is a comprehensive guide to using AR, VR, and MR collaboration platforms for business and education.
