World-Leading 3D Web Engine Makes It Easy to Create Interactive Experiences for 7 Billion Devices

TORONTO, August 2, 2023 – MetaVRse, the leading spatial computing engine for the 3D web, today announces the launch of its crowdfunding campaign on FrontFundr, Canada’s leading online private markets investing platform. Investors around the world can stake their claim at frontfundr.com/metavrse.

Founded in 2016, MetaVRse has established itself as a leading player in the spatial computing and extended reality (XR) industry by delivering purpose-built solutions to global enterprises inluding Samsung, Microsoft, Siemens Healthineers, T-Mobile, Mars-Wrigley, and Mastercard. Their advanced MetaVRse Engine is now being made available to creators – providing a seamless way to create and share interactive 3D experiences instantly on the web.

This crowdfunding campaign is an invitation to everyday investors to help MetaVRse deliver the powerful tools their team uses every day into the hands of a vibrant creator community – and shape the future of spatial computing and the 3D web.

“Our mission is to democratize 3D web creation, empowering millions of creators who are currently restricted by platforms requiring advanced skills,” said Paul Konieczny, CEO of MetaVRse. “With every business slated to have a metaverse presence or 3D website by 2030, and >25 million web developers worldwide, we see enormous growth potential over the next two years.”

For the first 15 years of the web, the vast majority of users were simply consumers. This changed when smartphones, blogging platforms, social media, and YouTube made everybody a creator. But while anyone can now make a 2D video or website, 3D content remains in the hands of a select few. Creating 3D content is often laborious, time-consuming, and expensive, demanding specialized expertise and tools.

The MetaVRse Engine enables users to build their own 3D interactive experiences, akin to what platforms like Figma and Canva have done for 2D design. Offering diverse revenue streams, MetaVRse has already proven its market viability with enterprise SaaS subscriptions, custom development services, 3D collaborative spaces, and virtual property leasing and sales.

“The future of the internet is spatial, and MetaVRse is at the forefront of this revolution,” said co-founder Alan Smithson. “We have a robust exit strategy as competition intensifies for dominance in the spatial computing landscape.”

FrontFundr’s online platform offers a unique opportunity for everyday investors to participate in MetaVRse’s journey. Investments can be made in under 12 minutes, starting from as little as $250.

For more information on MetaVRse’s crowdfunding campaign and to invest, visit www.frontfundr.com/metavrse.

MetaVRse makes it easy to create 3D interactive experiences on the web.

Toronto, Ontario – June 6, 2022 – MetaVRse, Inc. is proud to announce its open beta for the MetaVRse Engine, the most robust 3D creation platform on the web. Originally an internal development and deployment platform, the Engine has been rebuilt from the ground up for creators and developers to make their own 3D experiences, accessible on over 7 billion devices. Anyone can sign up today at editor.metavrse.com.

“By 2030, we believe every business will have a metaverse presence or 3D website,” said Paul Konieczny, CEO of MetaVRse. “Millions of creators are held back by 3D creation platforms that demand advanced skills. Building on our proven track record with major enterprises, we’re excited to deliver the fastest and most advanced 3D creation platform on the web – so that anyone can be a creator.”

“We’re full steam ahead on the rollout of the MetaVRse Engine for over 25 million web developers worldwide,” said Alan Smithson, co-founder. “At the same time, we’re excited to unveil our crowdfunding campaign to support our transition from a leading custom development studio to a fully realized SaaS product.”

Along with a fully overhauled editing experience, MetaVRse Engine 2.0 features include:

• Multi-player / multi-editor
• Low-code and JavaScript editing
• Automatic Git backup and repository
• Physics, spatial audio & video streaming
• Browser based, multi-threading
• Support for WebXR
• Team & workspace management
• Automatic NFT Generator
• Support for mobile, desktop and tablet devices via browser

In addition to these new features, MetaVRse Engine 2.0 now has a full physics engine built-in, and supports most common 2D and 3D assets, OBJ, FBX, GLTF, GLB, JPEG, MP3, MP4, and video streaming.

The MetaVRse Engine has been used for training, marketing, and retail by marquee brands such as Samsung, Microsoft, Siemens Healthineers, T-Mobile, Mars-Wrigley, and Mastercard.

Beta testers are encouraged to sign up at editor.metavrse.com and share their feedback with the MetaVRse team through the Engine’s built-in feedback form. To invest in MetaVRse and shape the future of spatial computing, visit frontfundr.com/metavrse.

About MetaVRse

MetaVRse is a 3D creation platform for the future of human communication, collaboration, culture, and commerce.  MetaVRse makes it easy to create and share interactive 3D experiences instantly on the web. Since 2016, MetaVRse Studio has created hundreds of 3D, virtual, augmented and mixed reality (XR) projects for the world’s top brands. Learn more at MetaVRse.com.

The MetaVRse Engine is useful for a lot of fun and flashy use cases. As a web-based 3D creation platform, it can be used to create immersive gaming experiences, as well as more radical software, from modeling product designs to creating a virtual shopping experience. But the MetaVRse Engine supports more than just fun, design, and exploration – it also helps train health professionals on the latest medical devices.

Today we’re excited to share a new demo and case study highlighting our work in medical device training.

Medical Device Training: Opportunity for Transformation

The COVID-19 pandemic put additional stress on a system of medical device training that was already limited to on-hand, in-person sessions. People needed to be where the devices were to learn to use them.

At the same time, the new work-from-home reality ran the risk of slowing down important skills development during a global health crisis.

By delivering interactive 3D experiences over the web, the MetaVRse Engine removes those location-based barriers, to make training modules in-engine with models as close to the real thing as possible. Now, we’re helping top medical device manufacturers develop such modules for their products.

But what does the MetaVRse Engine actually do to make medical device training easier? Here are 7 ways interactive 3D experiences on the web are transforming the medical device training field.

1. Virtual Training Lets You Train Anywhere

Hands-on physical device training forces professionals to be physically near the machine. With virtual training, healthcare workers can learn anywhere, on any computer or mobile device.

2. Spatial Learning Improves Learning Outcomes

While remote training is usually done  with text-based and video materials, these methods are two-dimensional. Immersive 3D modules bring the third dimension back into play, which better reinforces the material through spatial learning. Science backs this up – this study from the International Journal of STEM Education found that “using 3D models and animations in the teaching process significantly increased the students’ intrinsic motivation for learning natural sciences.”

3. Virtual Training Allows for More Training At Once

If you’re training on a real-world device, you can only fit so many people around it while demonstrating how to use it. (In some cases, only one person at a time!) A virtual 3D version of the same machine can be used by multiple people at once.

# 4. Gamification Encourages Learning

People are already accustomed to associating virtual experiences with gaming. Why not put that to good use as a motivational strategy? With digital badging and Continuing Education (CE), interactive 3D experiences increase engagement and retention by employing a scoring system, and reward trainees with achievements for reaching different degrees of proficiency in the training module.

5. Leveraging Existing Assets

Building fresh 3D assets can be a costly stage of development. But in most cases, the assets we use to create training modules don’t have to be made from scratch. Medical device manufacturers already have CAD files for their products developed during the design process, which can be easily re-purposed to build training modules.

6. Instant Updates for Real-Time Learning

When a new version of a device – or the software it runs on – is ready to roll out, people need to be trained on it right away. With our virtual medical device training modules, we can update all connected systems remotely and simultaneously. That keeps the entire workforce on the same page.

7. Reduced Travel and Labor Costs (and Smaller Environmental Footprint)

3D interactive experiences reduce the need for training professionals to travel, and reduce the overall  carbon footprint. Training spatially on any computer takes the mileage out of the equation.

For more detailed information on our process, check out the new demo and case study below!

Creating immersive experiences is MetaVRse’s bread and butter, but we’re no experts when it comes to medical equipment. It’s been a learning process for us, creating training software for such precise medical equipment. Both for us, and our partners.

Translating materials from our partners, such as copious textual documents and supplemental video resources, into a three-dimensional experiential medium was challenging. But it’s worth it, as it makes for more intuitive training modules – ones that reinforce memory and learning, instead of relying on rote memorization.

MetaVRse works in tandem with our partners in the medical device field to achieve this outcome. We have the XR know-how, and our partners know the ins and outs of complex, finely-tuned medical equipment; combined, we have the necessary skills to create intuitive learning modules that don’t require a real-life machine to work from. To learn more about our process in-detail, check out our new demo and case study below.

We’re able to achieve this lofty goal by developing collaborative processes with our partners, who help us understand the machinery we’re simulating. We’ve even devised a “Step Guide” to outline the spatially translated procedures, instructions, and animations, and submit them for approval before they’re applied and timed in the 3D experience. This process is key to efficient development.

3D experience design is a lot like storyboarding a movie. Throughout the development process, we carefully walked through each step together with our partner, and gathered feedback from designers and training experts. Learn more in our case study “MetaVRse Immersive Training for Medical Devices.”

Thanks to this close collaboration with our partners in the medical device industry, the MetaVRse Engine is transforming how people train on new healthcare technologies, something that will have a direct impact on the health of millions of people across the globe. We’ve been energized by this challenge as we make spatial learning easier across the medical device training field.

Toronto, Ontario, Canada, February 23, 2023 – MetaVRse is proud to announce that the company has been awarded the 2022 Brandon Hall Group Bronze award for excellence in the Best Advance in Education Through Technology category, along with Siemens Healthineers in Canada and Skillable. The three companies were recognized for their work on the RAPIDPoint® 500e Educational Digital Twin experience.

RAPIDPoint® 500e is an end-to-end blood gas system solution that delivers reliable, fast, and accurate results within 60 seconds. These operator-friendly analyzers are intended for near-patient care and thereby reduce the daily medical device management burden.

With a huge global install base of several thousand instruments, the requirements for training significantly increased globally due to the COVID-19 pandemic. Before the pandemic, training was delivered via in-person onsite events in regional training centers or virtually as live instructor-led events. The combination of a significantly increased training demand, in times of travel restrictions and health and safety measures, necessitated a scalable change to the learning experience.

“Siemens Healthineers seized an opportunity to provide a digitalized hands-on learning experience, also known as an educational digital twin, in medical product education through 3D immersive solutions,” wrote Dr. Janina Beilner, Senior Vice President Education Services at Siemens Healthineers. “The digitalization efforts exemplified in this project ensured that learning outcomes are the same as traditional onsite events, if not better, while also driving productivity within the country organizations and maintaining training satisfaction.”

“As the global workforce ages and new technologies continue to emerge at an exponential pace, global enterprises are turning to innovative tools like 3D virtual learning to keep up with the rapid pace of change,” said Julie Smithson, co-founder and COO of MetaVRse. “Siemens Healthineers is a leading force in the future of learning, and we’re excited to support their mission to help healthcare practitioners deliver lifesaving diagnostics to the patients who need them.”

ABOUT SIEMENS HEALTHINEERS

Siemens Healthineers is a global provider of healthcare medical devices, based in Germany, combining almost 200 years of expertise and success in the field of healthcare solution provider, being represented in more than 70 countries worldwide. With a team of more than 66,000 employees, Siemens Healthineers develops, manufacturers, and sells a diverse range of innovative diagnostic and imaging products and services to healthcare providers.

ABOUT SKILLABLE

Skillable is a full-stack, adaptable virtual lab platform helps their customers incorporate hands-on learning into software or platform training to accelerate product adoption. Supported by real-time scoring, instant feedback for learners and performance analytics for managers, you go from “thinking they can” to “confidently proving they can”. Siemens Healthineers partnered with Skillable to integrate the LMS system into Siemens Healthineers’ main infrastructure for employee evaluation.

ABOUT METAVRSE

MetaVRse Inc. is a game engine and universal 3D creation tool with the ability to deploy 3D experiences through the web and integrate into enterprise systems. MetaVRse Studio developed learning experiences with 3D models and procedure configurations then deployed them as labs through integration into the LMS virtual machine.

ABOUT THE BRANDON HALL AWARDS

Brandon Hall Group operates the largest and longest running awards program in Human Capital Management. As an independent HCM research and analyst firm, they conduct studies in learning and development, talent management, leadership development, diversity, equity & inclusion, talent acquisition and HR/workforce management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results. Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon four criteria: Product (the product’s breakthrough innovation); Unique Differentiators (what makes the product unique and how it differs from any competing products); Value Proposition (what problem the product solves); and Measurable Results (what benefits customers can expect to experience as a result of using this product).

Winners of the Excellence in Technology Awards were honored at Brandon Hall Group’s HCM Excellence Conference.

At the heart of experiential marketing is one simple idea – instead of being passive consumers, people can actively participate in branded experiences (and even brands themselves). Unlike traditional marketing, experiential marketing is relevant, meaningful, interesting, and above all meets people where they are.

With newer technologies allowing for greater personalization, the marketing world is being turned on its head. Generative AI. NFTs. Virtual worlds. Hybrid events. Smart contracts. Beneath the hype, these technologies are already transforming how global brands engage with their audiences. And we’re just getting started. Let’s take a look at the five biggest experiential marketing trends to watch in 2023. 

1. Generative AI Powers Entirely New Experiences (While Exploding Old Categories)

If there’s one “big ticket” experiential marketing trend to look out for in 2023, generative AI – a type of AI that is focused on generating new content, such as text, images, or audio – is it. Tools like Midjourney or Stable Diffusion are a hit with curious users, but generative AI isn’t just for creating funny images to share with your friends. Generative AI is set to be the most disruptive technology you’re likely to see grow this year. (And we’ve used it here, too, asking Midjourney to create an image that illustrates “experiential trends in 2023.”)

For one, not all generative AI will be about producing novel images. ChatGPT is another example of generative AI – a new chatbot wowing the world with its conversational prowess.

ChatGPT has been used not only to write articles or power better chatbots for customer service purposes. It’s nimble enough to create a fictitious passage in the Bible on how to remove a peanut butter sandwich from inside a VCR, a letter explaining to a little boy that Santa isn’t real, or a whole college essay. After gaining its first million users in only five days, it’s become the fastest-adopted platform ever.

What will the rise of professional-looking original content generated on demand mean for the big players? Search engine optimization (SEO) is about to be turned completely on its head, as Google scrambles to keep search results relevant in a Red Queen’s race where trillions of dollars are at stake. Everything from traditional marketing and customer service, to academic honesty and “fake news,” is now in question.

With that in mind, Generative AI is set to collide with another experiential marketing trend to watch for in 2023…

2. NFT Marketplaces Give More Power to Creators

Did you know that Snapchat is going to start paying popular creators that use its Lens Studio to create filters for the app? Snapchat has gained a lot of popularity and value off the back of freely-made lenses over the years, and it shows how much the company recognizes the value these artists bring to their platform if they’re considering paying them for something they were already doing on their own.

As the metaverse becomes more and more realized, and people spend more and more of their time there, the intrinsic value of digital items – like these lenses, for example – will only solidify. As people start to value digital creations more, companies stand to benefit from plumbing the existing talent they already have among their user community. It may seem like Snapchat is paying these creators something long overdue (and there’s an argument for that), but it’s more like they’re welcoming them onto the ground floor of the emerging metaverse. As Alan Smithson pointed out in a recent interview:

The fact that so many creators love making this stuff so much, they made it so fun and so simple and so easy that people just do it for free, and that’s wonderful. But Snapchat has benefited from that. Brands have benefited from it. The individual creators have not so much benefited. And to put it in perspective, (NFT marketplace) OpenSea has written checks to creators in the order of something like 1,000 times more than SNAP this year. But I think Snap’s doing the right thing; it’s starting to really work on paying creators now, and I think that’s great.

This won’t just affect Snapchat. NFT marketplaces could become as populous as artist alleys at conventions, or creator marketplaces like Etsy. It could even be a possible solution to the concerns people have around generative AI, namely when it comes to how artists whose work has been examined by the AI for it to learn its skills could be compensated. With the MetaVRse Engine, practically anyone could create a digital tchotchke they could turn into a profitable product.

The metaverse will need a lot of assets as the doors start opening; the best thing platforms eager to get in on it can do is welcome their vast, creative user base to the table.

3. New Virtual Worlds for Branded Fandoms

Taking advantage of user goodwill isn’t just limited to paying creatives. It also means building new environments to foster fandoms. 

For instance, people around the world love Nike, but this love takes many forms. Some people collect vintage shoes they buy off other collectors. Some customize their shoes as a way of expressing themselves. Some might even run a Nike appreciation blog or message board. None of these exchanges equal new money directly into Nike’s bank account. At least, not right away.

Roblox might be an even better example of a business that thrives on fandom. A massive online multiplayer experience, Roblox doesn’t cost a single red cent to start playing. They make their money on in-game purchases of skins and items. They trust that their users will have enough fun in their world that they’ll naturally want to invest in more ways to have fun later. (“Later” being the operative word.)

Brands are going to want to have spaces in the metaverse, but they’ll also need to learn that those spaces aren’t going to mean a 1:1 case of entry = profit. This is the essence of experiential marketing. Companies will have to build something people will want to visit first, then trust that they’ll find ways to invest in the space later out of enthusiasm. Why not combine that existing enthusiastic talent pool with NFTs and 3D rendering power?

Nike seems to have learned that lesson early, partnering with Roblox to open Nikeland in their cyberspace. There’s no entry fee or minimum purchase; it’s just a space where Nike fans on Roblox can gather and enjoy the brand. This is the mentality we should all strive for when building the metaverse. Make someplace fun first, ensure the fans are happy, and you have a platform ripe for brand engagement.

4. Hybrid Events Where Digital Attendees are No Longer Second-Class Citizens

Another popular way to give fans something to flock to will be virtual/real hybrid events such as concerts. Alan recounted one such example from late last year, at an art exhibit in New York:

One of the big pieces of art that just drew me to it was a Biggie Smalls painting. I went over to it and I read the little plaque, and it said, in the center dot of the crown on Biggie’s head, there’s an NFC chip. If you access it, there’s a custom song that was written and sung by an AI algorithm. I got my phone. I had to stand on my tippy toes, reach up – way up – to touch the dot, and all of a sudden, this NFC opens a link to a YouTube track, and I start hearing a Biggie song that never existed in reality. There’s a combination of digital and physical art, a digital connection using NFC. And then it’s purchased as an NFT; you’re using generative AI to create the content, the additional content to this.

These will be important marketing tools in part because it fulfills what we described above – giving fans a place to gather and simply enjoy material they already identify with. But making it hybrid is important too. By making events that one can attend across a spectrum of reality, non-metaverse converts who might be used to “real-life” concerts might be exposed to XR for the first time, or at least the first time in a way that might speak to them. (Augmented reality lyrics? Unique virtual goodies in the digital version?)

TL;DR: truly hybrid events draw hybrid attendees. That’s where cross-pollination is possible.

5. Smart Contracts Are the Glue That Holds it All Together

Building a metaverse people want to populate is the hardest part of this endeavor. But if we do it right the first time, it eventually becomes the easy part. What becomes the new ‘hard part’ after that? The logistics behind running it all. That’s where the blockchain and smart contracts will come in. Alan puts it so:

Underlying TheMall’s infrastructure is a smart contract that says you own the rights to put up a virtual world in this space. You just have to use the MetaVRse Engine. Then, when you put your chain – your NFT number – in, it validates that you own it.

We’re using smart contracts and NFTs for the leasing of mall spaces, and also for assets within TheMall. I transfer the NFT to you for a certain amount of time, in exchange for a certain amount of money. That’s all done through a smart contract. Once the lease expires, then it just pulls it back and deletes your store, and puts up a “coming soon” sign.

Having cleared its initial hype cycle, blockchain-backed asset ownership is widely acknowledged as a key cornerstone of the metaverse. We even use it as a fundamental aspect of TheMall – contracts automatically renew and/or expire underneath the visible parts of the space, which means new property can be available instantaneously, without a human having to tear down the virtual infrastructure first. Mistaken lapse of the contract? It can be reinstated and rebuilt just as easily.

This is the technology being built into the bones of the metaverse itself. It’s complex work, but it’s necessary work, and we should start to see forward-thinking companies laying their tracks down sooner than later.

The Big Picture: To Be Effective, Experiential Marketing Needs to Be Fun

Experiential marketing means focusing on the fun factor today, and worrying about ROI later. The Internet didn’t become the fastest form of communication humanity has ever adopted because users leapt to invest time and money into it – it grew naturally, from people finding fun ways to spend time there. As the third generation of the web, the metaverse follows a similar pattern. Let people have fun and create, and they’ll build the future with you.

eXtended Reality (XR) is an umbrella term covering a range of immersive digital technologies, including virtual and augmented reality (VR/AR). While AR and VR are based on similar concepts and underlying hardware, there’s still a huge gulf between the two. Different display hardware, different use cases, different viewpoints on the relationship between the user and the world. 

So when is VR the better choice over AR, and vice versa? What does this mean for the future of marketing?  And what happens when these differences collapse?

Virtual Reality (VR): Pros and Cons

AFP PHOTO / PHILIPPE HUGUENPHILIPPE HUGUEN/AFP/Getty Images

In the simplest terms, VR takes us to a whole new realm, separate from the ‘real’ world of atoms and physics. It tricks our senses and replaces the real world, with fully immersive headsets, spatial audio, and haptics.

The value of VR has been expressed in countless movies and books, such as Snow Crash and Ready Player One. It brings us to worlds that we’ve designed, ones which aren’t bound by the same physical limitations as our real world. Impossible structures can be built, vast distances between real people shortened, and we can inhabit them using any outward appearance we want through avatars. 

But VR also has an immersion problem. To access it, we have to “leave” this world. It doesn’t just switch on or transition seamlessly – you have to plug in a VR headset, set up a safe space to move around in, log in to the game or service, etc. VR might be like taking a vacation from reality, but you still need to take the time to pack for it. Not everyone has the time to turn the real world off.

All this for a game of Beat Saber.

The struggle of virtual reality has always been to realize the fantasy of a virtual realm while minimizing the intrusive elements of reality. We’re getting better at blurring that line every day, but will we ever be able to erase it completely? 

Best Uses for VR:

• Virtual meetings
• Social spaces
• Gaming & Entertainment
• Art
• Healthcare
• Scientific Study & Research
• Industrial Training
• Tourism

Augmented Reality (AR): Pros and Cons

AR doesn’t bring us to another world. Instead, it adds a virtual layer on top of our physical world – augmenting it. This can be achieved through a mobile phone (billions of devices) or an AR headset (hundreds of thousands).

Consider Pokémon Go, the AR mobile app that lets you travel the land to capture pocket monsters to raise and battle. Pokemon don’t just live in a virtual space unconnected to the real world anymore, like they once did on the Game Boy – they’re mapped to real places on earth, using geolocation data to make a new, universal social reality. You want that Charizard? You have to meet it where it lives.

Worth it.

While progress has been made on AR headset technologies, they suffer from more hardware hurdles than VR has. In VR, your whole view of the real world is obscured, because the goal is full immersion. AR offers only partial immersion, as you need to be able to see the world around you underneath the virtual layer.

This means AR has higher compute costs, as the headset needs sensors to map your surroundings – as you move through them – and project onto them, all in real time. Simultaneous localization and mapping, dynamic occlusion, environmental light level compensation – that’s a tall order for a pair of glasses. It’s no wonder headset AR has always been a few years further out than VR.

Nonetheless, analysts believe that augmented reality headsets will be the true game-changers for everyday life and productivity applications. Much like a mobile phone, AR headsets have the potential to integrate more readily into everyday life, without requiring the user to “turn off” the real world.

Best Uses for AR:

• Virtual try-ons
• Navigation
• Geo-tagged information (e.g. maps)
• Workplace training, inventory, and maintenance
• Smart homes
• Interactive displays
• Becoming a Pokemon Master

Meeting in the Middle – Mixed Reality

But VR and AR don’t need to be mutually exclusive. Those distinctions only matter right now because the underlying hardware needs to be optimized for one or the other. As we build the metaverse, these two modes of experience will be more like points on a gradient, where our degree of virtual immersion can be dialed up or down. 

Imagine that the real world is a single channel on a TV set – for most of human history, the only channel that has ever existed. AR adds some dynamic content on top of the original channel, while VR is a totally different channel, showing an imaginary world. That’s where we are today.

By blending elements of VR and AR together, Mixed Reality (MR) adds a variety of new channels, dynamically generating and mixing real and virtual content. It might transform a couch into a mountain, or interweave other people’s avatars into a real-world space. All of these channels exist simultaneously, it’s just a matter of honing in on the specific channel we want. A true metaverse experience will look like that, where we can fade in and out between different layers of reality without the need to separate one from another.

Truly mobile VR: two friends battle it out in a mirrorworld, immersed but not removed from their physical environment.

Keiichi Matsuda talks about this dynamic in terms of “Mirrorworlds” – essentially, different dimensions that inhabit the same space that we’ll be able to tap into at will. It will need to be a truly hands-off experience. As Matsuda writes, “we could say that Mirrorworlds move us away from human-computer interfaces, and towards human-environment interfaces, with technology as a mediating filter on our perception.”

If done right, this will have a profound impact on how we interact with technology – and reality – in just about every way. There will hardly be a distinction. When early metaverse adopters try to describe what it will look like today, the results can sound a little rough around the edges. That’s because we’re at the forefront of this technological shift, and we can’t begin to truly know how things will look on the other end.

That doesn’t mean we shouldn’t try. Developing the metaverse can’t just be a flash-in-the-pan fad  – rather, we need to build a strong foundation for one right now. It will take rethinking how we do just about everything, and giving new, weird modes of reality a chance today, in order to create something truly world-shattering tomorrow.

As a Canadian company with a global platform, MetaVRse is uniquely positioned to take on the metaverse for enterprise. After all, we sit at the intersection of the three largest markets on earth. This past week, MetaVRse CEO Paul Konieczny was honoured to be interviewed by Made in CA, which celebrates Canadian innovation.

Until now, most people have been locked out of the 3D creation process. Instead, it’s reserved for an elite group of programmers, coders, designers, and artists. By 2030, every organization in the world will leverage 3D technologies, and there will be a massive shortage of talent. Our low-code, real-time 3D creation platform opens up training, marketing, and retail content creation for millions of creators.

I have an engineering background. However, my passion has always been business and entrepreneurship. I’ve started several successful businesses in my career. My last business, “NRI”, was started with a $20,000 loan, and within three years, we grew it to over 100 employees with production facilities in Canada, the U.S.A., and Dubai. NRI was recognized as one of the top 500 fastest-growing companies in Canada. Through this success, I gained invaluable business and entrepreneurial experience that helped to propel me to think big and find solutions to large problems.

Being a serial entrepreneur in 2015, I decided it was time for a change, and a new challenge/opportunity presented itself. With the right tools in hand, I founded the next company on my list called Live Roads. With Live Roads, we developed a set of unique technologies that enabled drivers to have Lane Level navigation right from a mobile phone. Coincidently, one of the technologies we pioneered was a proprietary 3D rendering engine that was used to visualize virtual assets in our 3D map.

About a year after starting Live Roads, I recognized that the most valuable piece was the 3D rendering technology. With that knowledge, we decided to pivot the company to developing a 3D Web Platform that was focused on the 3D technology we had pioneered. This led to the inception of the MetaVRse Engine.

Read the full interview with Paul on Made in CA’s website.